A Leading CPG Company Modernizes Warehouse Operations with Oracle WMS Cloud

Background: 

A leading consumer packaged goods (CPG) company with complex, regulated product distribution requirements embarked on a warehouse modernization initiative to support growth across traditional and e-commerce channels. After a prior Oracle WMS Cloud implementation failed to meet operational needs, the organization partnered with Intellinum’s Oracle WMS consulting team to reimplement the platform, stabilize warehouse operations, and deliver scalable, compliant fulfillment capabilities.

Challenges: 
  • Aging warehouse systems lacked real-time visibility, automation, and scalability, leading to manual workarounds and fulfillment inefficiencies.
  • Limited system support for Hazmat (49 CFR) compliance increased operational risk in handling and shipping regulated products.
  • Rapid growth across logistics and omnichannel operations outpaced the capabilities of the existing technology landscape.
Solutions: 
  • Successfully reimplemented Oracle WMS Cloud to automate and optimize inbound, outbound, and inventory operations, including directed putaway, wave picking, order-based replenishment,  label printing and work order assembly for kitting.
  • Leveraged Oracle Integration Cloud (OIC) to integrate the WMS with  Oracle Fusion ERP, parcel carriers and logistics systems, including UPS, USPS, and a third-party TMS.
  • Executed comprehensive data conversions and custom reporting, enabling real-time inventory visibility and performance tracking.
  • Implemented configurable replenishment templates, automated cycle counting, and deferred inventory approvals to improve inventory accuracy and operational control.
Results:
  • 15–30% reduction in order fulfillment cycle times through automated workflows and optimized picking and replenishment strategies.
  • 20–40% decrease in shipping and inventory errors by enforcing scan-based validation and real-time inventory visibility.
  • 10–25% improvement in warehouse labor productivity, driven by reduced manual processes and better task orchestration.
  • Full Hazmat (49 CFR) compliance achieved by embedding regulatory requirements directly into warehouse workflows, reducing risk and improving safety.
  • Unified multiple WMS instances across business units onto a single Oracle WMS Cloud platform, supporting flexible picking and shipping strategies while improving scalability.

Estimated percentage improvements based on other similar customer success and industry standards from deploying Oracle WMS Cloud.

Key Takeaways:
  • A disciplined Oracle WMS Cloud reimplementation restored operational stability after a failed deployment.
  • Embedded compliance and automation delivered measurable gains in efficiency, accuracy, and productivity.
  • A unified, cloud-based WMS platform positioned the organization for future growth and omnichannel fulfillment demands.

Comments are closed.